by magnolia_eic | Jan 29, 2012 | TechTalk
In a world now flooded with social media, companies have resorted to marketing their products and brands through the various social networks available. There is also no denying that this modern marketing strategy works. Facebook, one of the top social networks allows millions of users to view products either through the small icons you can see at the left side of a user’s profile, or through the product’s fan page. If you check the recent comments of some of Facebook’s major brand pages, the numbers get very big quickly. Take for example, when Coca Cola asked fans whether they had ice-cold Cokes in their fridges, it generated around 30,000 likes and more than 2000 comments. And these are just comments from a single post. Add in all other posts plus wall comments and you have a seemingly unmanageable facebook fan page.So what should companies have to do? Especially in the event that there is a controversy involving the product or the brand and the customers get hysterical resulting in a massive facebook comment flooding? We found answers from an article in mashable.com written by Jason Keath, CEO of Social Fresh, a leading social media education company for marketers. Here are some of the helpful tips he recommends plus some comments of our own: First, the company must establish clear commenting guidelines in their Facebook page. Making public these guidelines before the need to actually enforce them will minimize further arguments by fans and also helps to clear out your page admin’s dilemmas. Second, delete negative comments only when absolutely necessary. Yes, it is very tempting to just delete comments...
