by magnolia_eic | Jan 29, 2012 | TechTalk
In a world now flooded with social media, companies have resorted to marketing their products and brands through the various social networks available. There is also no denying that this modern marketing strategy works. Facebook, one of the top social networks allows millions of users to view products either through the small icons you can see at the left side of a user’s profile, or through the product’s fan page. If you check the recent comments of some of Facebook’s major brand pages, the numbers get very big quickly. Take for example, when Coca Cola asked fans whether they had ice-cold Cokes in their fridges, it generated around 30,000 likes and more than 2000 comments. And these are just comments from a single post. Add in all other posts plus wall comments and you have a seemingly unmanageable facebook fan page.So what should companies have to do? Especially in the event that there is a controversy involving the product or the brand and the customers get hysterical resulting in a massive facebook comment flooding? We found answers from an article in mashable.com written by Jason Keath, CEO of Social Fresh, a leading social media education company for marketers. Here are some of the helpful tips he recommends plus some comments of our own: First, the company must establish clear commenting guidelines in their Facebook page. Making public these guidelines before the need to actually enforce them will minimize further arguments by fans and also helps to clear out your page admin’s dilemmas. Second, delete negative comments only when absolutely necessary. Yes, it is very tempting to just delete comments...
by Jovie Cabais | Jan 22, 2012 | Tech Updates
While many of us were entertained by the impeachment trial of the chief justice, a very important matter concerning our freedom as humanity is currently being debated in the US Congress and Senate as well as in the online world. What is SOPA and PIPA anyway? SOPA which means “Stop Online Piracy Act” is a bill proposed by the US Congress and PIPA or Protect IP Act is the corresponding bill in the US Senate. These two laws attempt to protect the intellectual property of content or media producers whose business have been severely affected by online piracy. The problem is that these proposed laws have so much room for abuse because the content provider only needs to convince a judge that a certain website is doing piracy and the Attorney General can then order ISPs to block the website. It can also block its source of revenue by ordering payment processors like Paypal to disable accounts. Why would SOPA and PIPA affect us in faraway Bohol, Philippines? Because if the proposed laws are enacted and enforced to the letter, it would be very easy for content or media producers to allege that websites like Google, Facebook, Wired.com, Wikipedia, Tumblr, WordPress, Blogger, and many more, contain links to pirated content and therefore could be blocked. Then other countries might follow suit. If left unchecked, the Internet might become tiny islands instead of one big network. The impact of such laws would be worldwide but the benefit is only for the media and content industry. On January 18, 2012, several popular websites like Wikipedia, Wired.com, Google and...
by Jovie Cabais | Jan 22, 2012 | Tech Updates
Auza.Net will soon be offering training courses for students and IT enthusiasts alike. These are in-house trainings which will be held at the Auza.Net Training Center. The company also accepts organizations who want to schedule seminars and workshops. As of now, the company is offering the following courses: Basic Networking, Introduction to PHP, Basic WordPress, Advanced Networking and Advanced WordPress. These courses will soon expand to allow more choices for students, IT enthusiasts, businesses, and even executives. The first batch of training sessions are expected to be scheduled on the second week of February, depending on the number of trainees who sign up. For more information on these sessions. please call 501-8459 and look for Theresa or Gemma. Meanwhile, those who are interested to enroll in the 2012 Summer OJT program may now start passing their application forms. The different courses offered in the training center will be integrated with the lessons for this year’s batch of summer On- the- job trainees. For interested applicants, please submit your application letter and resume on or before February 27, 2012. Please address your letters to: OJT Program Coordinator Auza.Net Training Center Tagbilaran City, Bohol...
