by Jovie Cabais | Oct 24, 2010 | Tech Updates
SEO or search engine optimization is among the latest buzzwords in online marketing and every website owner should have an understanding of what SEO is, so that the value of the website as a marketing tool can be maximized. In a nutshell, SEO is the implementation of best practices that help the website gain higher position on the search results. Every website owner would like to have their website on the first search result for the target keywords. An example of this is if you search on Google for the keywords ‘bohol news’, you will find that the first result shows BoholNewsDaily.com. This website has been optimized for those keywords. Google encourages website owners to deliver quality content on their websites rather than resort to tactics that artificially increase website traffic. Google and other search engines usually penalize websites that use methods to artificially boost search result positions. Google prefers that a website gains traffic because its content is useful or entertaining and users recommend the link to other people. Tricking users to land on a website even if the user did not really want to go there is considered a bad practice and Google penalizes websites using such techniques. Sometimes, those websites will be removed from the search database. The initial phase of SEO is to make sure that the website uses proper titles, urls, tags and metatags and descriptions as these are used by the search engine when someone searches for keywords. The choice of keywords that should be optimized is very important as it determines whether your website appears on search results or not. However, it...
