by Jovie Cabais | Mar 28, 2010 | Tech Updates
Auza.Net will start its Website Design Contest 2010 this summer and to make the contest more exciting, the following contest rules will be implemented: 1. Contestants must be students who are not yet college graduates, except for October 2009 and March 2010 college graduates who are still allowed to join. 2. Each contestant must get a sponsoring organization or company and the website to be designed will be for that sponsor. 3. Only WordPress as CMS is allowed and only plugins and themes downloadable from within WordPress are allowed. All valid contest entries will be hosted by Auza.Net. 4. Included in the criteria for judging is the number of votes received via the contest web page. 5. Also included in the criteria is the popularity of the entry as measured in number of unique viewers by Google Analytics. More detailed rules will be published later. Students who wish to join the contest must now start looking for a sponsor whose company or organization needs a new website or needs a redesign. The sponsor will not spend anything during the contest and may win a one-year web management service from Auza.Net if the contestant wins. Share...
by Jovie Cabais | Mar 28, 2010 | Tech Updates
The Internet is a relatively new media, yet it has introduced new business models that shattered long-standing ones. Books, CDs and practically anything that can be packaged and shipped may now be sold online. Publishers create online versions of their newspapers and magazines then sold online advertisement to companies targetting the audience of their publications. How can online advertising help my business? Isn’t my website enough? The most important thing in online advertising is targetting your market. You can’t just have your ad displayed on millions of users in Facebook for example and expect a significant sales increase if you don’t target the audience properly. For example, if you are a luxury resort or hotel operator in Panglao, Bohol, you probably should target US and Europe users from age 30 to 60 who are professionals or businessmen and not users below 20 who are in developing countries. If you offer services targetted to OFWs or balikbayans, then online sites of local publications or radio (like www.dyrdam.com or www.boholnewsdaily.com) would be the ideal websites for your ad placements. The reason for this is that these websites are being viewed regularly by Boholanos around the world with the largest group from California, USA. If your ads appear regularly on these sites, then the users will have much better recall of your services when they go to Bohol for a vacation. Or if you offer flower delivery service in Bohol, these users will click on your ad when someone’s birthday in Bohol is near. When advertising online, as with any other media, a one-time placement is not enough for you to see...
